The Switch Logo

Client: The Switch

The first month I worked with them, the Switch—a band out of Halifax—wasn't sure what its name was to be. Numerous suggestions were tabled, some less seriously than others ("the Vagina Milkshakes" never made it past the drafting stage). When they finally settled on their original name, I started playing with their branding, beginning with a logo.

Logo

They wanted something with a little psychedelia and a little punk. At the same time, they wanted it clean. Seemed like a tall order. But they were all really jazzed by this little crown-esque number. In their album, poster and website designs, I've incorporated this shape into a continuing psychedelia pattern that forms a border around the designed piece.