Youth Group Logo

Client: Artists' Pool

Logo mockups developed for HRM's Youth Strategy group—who were still unnamed at that point. I spent an afternoon with the group, getting a feel for their tastes and energies. These are a few of the mockups that originated from that session.

Hrmyouth_balls

Logo Mockup

In this prototype, the balls were to contain icons representative of aspects of community important to the group, and the crest on the figure's chest was to be customized to each of the group's six subgroups.

Hrmyouth_exclaim

Logo Mockup

Another logo prototype, again to express youthful energy in a bold, contemporary manner. This one too would be customizable to the subgroups, by colour and by notation.

Hrmyouth_explode

Logo Mockup

They wanted their logo to express energy in an unorthodox manner and were interested in exploring a graffitiesque solution, so I gave them this.

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