Relax Identity

Client: Self-Directed/School Projects

This was another day assignment, created for a fictitious yoga group that (theoretically) wanted a clean, contemporary look.

Relaxbw

Black & White Logo

So I carried on in the Swiss tradition, paying close attention to the letterforms and the alignment of text. I used an organic circle shape in the logo to give emphasis, and italicized the "i" to underline the idea of relaxation.

Relax

Colour Identity

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